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Brand Ambassadorship Index is a customer and employer engagement metric that measures the degree to which people are interacting with your company's online presence.

What is BAI

BAI is a metric that indicates how active a company's employees and customers are spreading the word on social media about the company.

How it is calculated

The Brand Ambassadorship Index is calculated using a proprietary algorithm that analyzes all your social accounts in combinations with reviews on sites like Glassdoor, TrustPilot, Getapp, etc.

About BAI

BAI is a collection of company reports that can be used as a benchmark to compare how effective different companies are using brand advocacy.

Get Help From Certified Experts

Our certified experts will be happy to run you through the numbers in the report and give you actionable advice on how to improve your Brand Ambassadorship Index

  • Rik Lagey
  • Valerie Thijs
  • Koen Stevens
  • Pieter Moens

Contact Our Expert Panel

If you have questions about your report and/or want to know more about brand advocacy