What is BAI
BAI is a metric that indicates how active a company's employees and customers are spreading the word on social media about the company.
How it is calculated
The Brand Ambassadorship Index is calculated using a proprietary algorithm that analyzes all your social accounts in combinations with reviews on sites like Glassdoor, TrustPilot, Getapp, etc.
About BAI
BAI is a collection of company reports that can be used as a benchmark to compare how effective different companies are using brand advocacy.
