ING Nederland

ING Nederland, a Banking company, with a BAI (Brand Ambassadorship Index) score of 66, was calculated by analyzing their social profiles and reviews on websites like Glassdoor and Indeed, which resulted in a BAI (Brand Ambassadorship Index) of 66.

Social Profiles

We did a thorough analysis of your social profiles, and calculated based on your reach and activity how engaging your followers are. The higher your score, the more active your followers are. This will result in more positive word-of-mouth about your company and product.


Likes: 377949


Followers: 111000
Following: 20100


Followers: 91223
Employees: 16585

Estimated Social Reach

We calculated social media reach based on your global social audience of 596K followers, that posting a message on all your social channels and assuming that you have a interaction rate of 5%, you will have the following reach.

Social Media Reach

Employee Happiness

Based on 2727 reviews the average employee is rating your company 77 out of 100.

Product Happiness

Based on 7311 reviews your product is rating 82 out of 100.