Starbucks, a Retail company, with a BAI (Brand Ambassadorship Index) score of 88, was calculated by analyzing their social profiles and reviews on websites like Glassdoor and Indeed, which resulted in a BAI (Brand Ambassadorship Index) of 88.

Social Profiles

We did a thorough analysis of your social profiles, and calculated based on your reach and activity how engaging your followers are. The higher your score, the more active your followers are. This will result in more positive word-of-mouth about your company and product.


Likes: 37225


Followers: 11900000
Following: 98200


Followers: 884905
Employees: 110582

Estimated Social Reach

We calculated social media reach based on your global social audience of 12M followers, that posting a message on all your social channels and assuming that you have a interaction rate of 5%, you will have the following reach.

Social Media Reach

Employee Happiness

Based on 21172 reviews the average employee is rating your company 76 out of 100.

Product Happiness

Based on 1514 reviews your product is rating 71 out of 100.