TUI, a Leisure, Travel & Tourism company, with a BAI (Brand Ambassadorship Index) score of 69, was calculated by analyzing their social profiles and reviews on websites like Glassdoor and Indeed, which resulted in a BAI (Brand Ambassadorship Index) of 69.

Social Profiles

We did a thorough analysis of your social profiles, and calculated based on your reach and activity how engaging your followers are. The higher your score, the more active your followers are. This will result in more positive word-of-mouth about your company and product.


Likes: 3542


Followers: 19800
Following: 1356


Followers: 83072
Employees: 7128

Estimated Social Reach

We calculated social media reach based on your global social audience of 113K followers, that posting a message on all your social channels and assuming that you have a interaction rate of 5%, you will have the following reach.

Social Media Reach

Employee Happiness

Based on 640 reviews the average employee is rating your company 70 out of 100.

Product Happiness

Based on 223 reviews your product is rating 85 out of 100.